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[5 Jun 2009 | No Comment | 1,034 views]
The Secret to Selling Equipment: Control the Financing

Now more than ever, financing options are becoming a HUGE factor in the equipment acquisition process. Salesmen of heavy equipment/capital equipment will tell you time and time again, the ability to control the financing process allows them to close more deals. In this economy, many companies simply cannot handle the burden of paying cash for new equipment purchases, even if the purchase is necessary. Small businesses all across the US and Canada are delaying equipment acquisitions until the economy turns around, even if the upgrade/purchase is well past due. As an equipment/technology vendor, the ability to offer comprehensive equipment leasing and financing options is a must, and the ability to control the financing process can be just as important…